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How to Build a Rate Card for Music Promo Deals
The short answer
To build a rate card for music promo deals, turn your offerings into a short, clear menu: each deliverable, what it includes, and one price. List your core products, for example a single TikTok using the sound, a bundle of posts, an Instagram Reel, a YouTube Short, and add-ons like usage rights or a faster turnaround. Price each on your real engagement and audience fit, not follower count alone, and set package prices that reward bigger buys. Keep it to one page so an artist or brand can pick and pay without a back-and-forth. Anchor every line to what you actually deliver so nobody haggles. On iKonX you collect the deal directly at the price on your card, so · you keep 100 percent of the rate you set, iKonX takes 0 percent platform commission, and the buyer pays a flat 10 percent on top · which means the number on your rate card is the number that lands in your account.
You're a creator
Without a rate card, every promo deal restarts from zero. An artist asks 'how much,' you improvise a number, second-guess it, and end up either underquoting a good campaign or scaring off a real buyer. Pricing on the fly makes you look unsure and invites haggling on every single deal.
The follower-count trap is next. Creators price off their total following instead of real engagement and audience fit, so a big but disengaged account overquotes and a smaller, highly engaged niche account underquotes. Buyers can tell, and the mismatch costs you deals either way.
Then there is collection. Even when you agree a price, getting paid through random payment-app handles with no protection is where promo deals go sideways, late payments, chargebacks, or a brand that ghosts after the post is live. A price you cannot reliably collect is not really your price.
You're an artist
Package your work into a one-page menu. List your deliverables, a single TikTok with the sound, a three-post bundle, a Reel, a Short, and add-ons like extended usage or rush delivery, and put one clear price on each. Price from real engagement and audience fit, not raw follower count, and build package pricing so a bigger buy is a better deal. A tight rate card lets an artist or brand choose a product and pay, instead of negotiating from scratch every time, and it makes you look like a professional who knows their value.
iKonX makes the price on your card collectible. You take the deal directly at your listed rate, and · you keep 100 percent of the rate you set, iKonX takes 0 percent platform commission, and the buyer pays a flat 10 percent on top. The money reaches you through the platform instead of a risky handle, so the rate card is not just a menu, it is a set of prices you can actually collect, on time, from a real buyer.
To be honest about the tool: iKonX is a live app for collecting direct payments from the artists and brands you work with. It is not an analytics tool and it will not set your prices for you; you build the rate card from your own engagement. What it does is make each listed rate collectible and protected. iKonX is free to download and explore, full access to paid features is a flat $9.99/month, and the only payout deduction is a low, sub-5% withdrawal fee when you transfer earnings out, below the industry standard.
Engagement > follower count.
The right match beats the biggest reach. iKonX pairs you on sound and fit, not on who has the most followers.
See iKonX in action
The whole network lives in one app.
iKonX puts every side of the music business in your pocket. Artists set their own price and keep 100% of it · iKonX takes 0% platform commission. Browse, message, and book straight from the app.
How the pairing works
How to build a promo rate card, step by step
- List your deliverables. Single TikTok, post bundle, Reel, Short, plus add-ons like usage rights or rush delivery.
- Price on engagement and fit. Use real engagement and audience match, not follower count alone.
- Build package pricing. Make a bigger buy a better per-post deal so buyers upgrade.
- Keep it to one page. Each line: deliverable, what it includes, one price. No ranges, no guesswork.
- Collect on iKonX. Take the deal at your listed rate; you keep 100 percent and the buyer pays a flat 10 percent on top.
- Revise on demand. When you are booking out at a rate, raise it and update the card.
Pairings that work
Five ways a creator and an artist make something together
Brand deal feature
Pair on a sponsored post · the music makes it feel native, not an ad. Terms agreed directly, no agency in the middle.
Duet or remix
Two voices on one post · the split-screen the feed loves. iKonX is just the introduction that makes it happen.
Live or stream
Bring an artist onto a live · a real, unscripted moment your audience cannot get anywhere else.
UGC campaign
A run of posts around a release · the artist keeps 100% of their rate, you pay a flat 10% on top. That is the whole deal.
The honest comparison
No rate card vs a clear rate card
| Approach | What the buyer sees | What you keep |
|---|---|---|
| Clear rate card, collected on iKonX | A professional menu with set prices | 100% of the rate you set · 0% platform commission · buyer pays a flat 10% on top |
| Improvise a number each time | An unsure creator, room to haggle | Whatever the negotiation leaves |
| Price on follower count | Over- or under-priced for the real audience | Lost deals either way |
Creator promo rates vary widely by platform, niche, and engagement; pricing on engagement and audience fit rather than follower count is a widely recommended practice and figures are directional (common creator-pricing guidance, 2025). The only fixed claim is the iKonX model: the artist keeps 100 percent of the price they set, iKonX takes 0 percent platform commission, and the buyer pays a flat 10 percent on top. iKonX is free to download and explore, full access to paid features is a flat $9.99/month, and the only payout deduction is a low, sub-5% withdrawal fee when you transfer earnings out, below the industry standard.
FAQ
Promo rate card FAQ
What should a music promo rate card include?
Each deliverable, what it includes, and one price: a single TikTok with the sound, a post bundle, a Reel, a Short, and add-ons like usage rights or rush delivery. Keep it to one clear page.
Should I price off my follower count?
No. Price off real engagement and audience fit. A smaller, highly engaged niche account often delivers more for an artist than a big, disengaged one, and buyers can tell the difference.
How do I make a bigger deal worth it for the buyer?
Build package pricing so a bundle costs less per post than singles. It rewards larger buys and raises your average deal size while still feeling like a deal to the buyer.
How do I actually collect the price on my card?
Take the deal directly through a platform instead of a risky handle. On iKonX you keep 100 percent of the rate you set and the buyer pays a flat 10 percent on top, with the payment protected.
Connected sides of the network
Explore the connected sides of the network
Two profiles. One collab. No middleman.
Put your prices on one clear page and collect them clean. Take each deal at your listed rate, keep 100 percent, and let buyers pay a real creator. Download iKonX.
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The Creator x Artist Collab Kit
How a creator and an artist set up a real collab and split it fairly · no agency, no middleman.
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