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How to find brands to promote music for
The short answer
To find brands and artists to promote music for, package what you already have: a short deck showing your audience, your numbers, and proof your posts move plays and saves. Then pitch the people who actually need it, independent artists, labels, and managers with new releases, rather than waiting for inbound. Set a clear rate and a simple deliverable. The clients are the artists themselves. On iKonX you can reach them directly and get paid for the promo you do, keeping 100% of the rate you set with 0% platform commission while the artist pays a flat 10% on top.
You're a creator
Plenty of creators move real plays and never get paid for it, because they wait for brands to come to them. The gatekeeping is the assumption that promo deals only flow through agencies and brand managers who take a cut and only work with creators above some follower threshold. So mid-size creators with engaged, music-loving audiences leave money on the table.
Meanwhile the people who most need promotion, independent artists with a release dropping Friday, have no easy way to find and pay the right creator either. Both sides are stuck waiting for a middleman.
You're an artist
Stop waiting and go direct. Build a one-page audience deck: your platforms, your engagement, the genres your audience loves, and a couple of examples where your post clearly drove streams or saves. Set a simple rate card so there is nothing to negotiate from scratch. Then pitch the artists, labels, and managers who have releases to push, because they are the brands that pay for music promotion.
iKonX connects you to those clients directly. You can find artists who need promotion and get paid for the work, keeping 100% of the rate you set with 0% platform commission while the artist pays a flat 10% on top. Discovery is free, so you can prospect widely, and withdrawals cost under 5%. The deal is in the open, so both sides know exactly what is being paid for.
Engagement > follower count.
The right match beats the biggest reach. iKonX pairs you on sound and fit, not on who has the most followers.
See iKonX in action
The whole network lives in one app.
iKonX puts every side of the music business in your pocket. Artists set their own price and keep 100% of it · iKonX takes 0% platform commission. Browse, message, and book straight from the app.
How the pairing works
How to find music promo clients, step by step
- Build a one-page audience deck. Your platforms, real engagement numbers, audience genres, and two proof posts that moved streams. This is your pitch.
- Set a simple rate card. Price your promo formats clearly so a client can say yes without a back-and-forth negotiation.
- Target the real buyers. Independent artists, labels, and managers with new releases need promotion most. They are your brands.
- Pitch direct, not inbound. Reach out to artists with upcoming drops on iKonX instead of waiting for an agency to find you.
- Get paid in the open. Agree the deliverable and rate on the platform, keep 100% of what you set, and protect the payment.
- Deliver and document. Post on time, send the artist the results, and turn one promo into a repeat client.
Pairings that work
Five ways a creator and an artist make something together
Brand deal feature
Pair on a sponsored post · the music makes it feel native, not an ad. Terms agreed directly, no agency in the middle.
Duet or remix
Two voices on one post · the split-screen the feed loves. iKonX is just the introduction that makes it happen.
Live or stream
Bring an artist onto a live · a real, unscripted moment your audience cannot get anywhere else.
UGC campaign
A run of posts around a release · the artist keeps 100% of their rate, you pay a flat 10% on top. That is the whole deal.
The honest comparison
Where the promo money flows
| How you get promo work | What it costs you | What you keep |
|---|---|---|
| Through an influencer agency | Agencies commonly take 15% to 20% of the deal and gate access by follower size | Your rate minus the agency's cut |
| Waiting for inbound brand DMs | Free, but unpredictable and easy to miss | Whatever you privately agree, with no protection |
| Direct deals on iKonX | Free to discover and pitch; the artist pays a flat 10% on top | You keep 100% of the rate you set, iKonX takes 0% commission |
Influencer-agency and talent commissions of 15% to 20% are the commonly cited industry range. iKonX fee model: you keep 100% of the rate you set, 0% platform commission, the artist pays a flat 10% on top, withdrawals under 5%, discovery free.
FAQ
Finding music promo clients FAQ
Who actually pays creators to promote music?
The artists themselves, plus their labels and managers, especially around a new release. Pitch them directly rather than waiting for a brand agency to find you.
Do I need a huge following to get paid for music promo?
No. Engaged, music-loving audiences move plays even at mid size. A clear audience deck and proof your posts drive streams matter more than raw follower count.
How much do I keep when an artist pays me on iKonX?
All of your rate. You keep 100% of the price you set with 0% platform commission. The artist pays a flat 10% on top, and your withdrawal costs under 5%.
Connected sides of the network
Explore the connected sides of the network
Two profiles. One collab. No middleman.
Package your audience, pitch the artists who need you, and get paid for the promo you already do. Download iKonX and start where the gatekeepers used to stand.
DOWNLOAD THE FREE PDF TODAY:
The Creator x Artist Collab Kit
How a creator and an artist set up a real collab and split it fairly · no agency, no middleman.
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