How much should I charge for a video shoutout as an artist?
No platform commission on the price you list · the buyer pays a flat 10% on top.
Price a video shoutout on three things: how badly the buyer wants it, what they are using it for, and how fast they need it. A personal shoutout from an independent artist with a real but small following commonly starts in the low tens of dollars and climbs into the low hundreds as the audience grows. A business shoutout, where a company puts your face and voice on their marketing, is a licensing purchase and prices several times higher than a birthday clip. A rush turnaround is a surcharge, not a favor. Set one public base price, add a business tier, add a rush fee, then raise the base whenever your queue stays full. On iKonX you set the price on your verified artist page, the artist keeps 100% of that price, iKonX takes 0% platform commission, and the buyer pays a flat 10% on top.
Most artists guess. They pick a number that feels polite, record a sixty second clip, and quietly resent it a week later when three more requests come in at the same price. Others go the other way, name a big number because a famous artist charges it, and then hear nothing for a month and assume nobody wants shoutouts.
The guessing comes from pricing the wrong thing. Artists price the clip, which is one minute of talking into a phone. Buyers are not paying for a minute of video. They are paying for a moment they cannot get anywhere else, and the value of that moment has almost nothing to do with how long it takes you to film.
Then there is the business request, which almost every artist underprices. A local gym asks for a quick shoutout for their launch. It is the same sixty seconds of footage, but they are running it as an ad, and the same clip that was a fifty dollar gift to a fan is a marketing asset to them. Charging a fan price for a commercial use is where artists give away the most money.
List it. Price it. Keep it.
Build a three line rate card instead of a single number. Line one is the personal shoutout: a birthday, an anniversary, a graduation, a get well message. Line two is the business shoutout: any clip a company or creator will use to sell something, priced as a license, commonly several times the personal price. Line three is the rush fee: an under 24 hour or under 48 hour turnaround that jumps the queue.
Then let demand set the ceiling. Start where you are confident someone will say yes today, publish the price publicly so nobody has to negotiate in your DMs, and raise it every time you are turning down work or falling behind on the queue. A full queue at a low price is a pricing problem, not a popularity win.
On iKonX you publish that price on your verified artist page and get paid directly by the fan or the business. The artist keeps 100% of the price they set, iKonX takes 0% platform commission, and the buyer pays a flat 10% on top, so raising your price actually raises your income instead of feeding a bigger cut to a middleman. iKonX is free to download and explore, full access to paid features is a flat $9.99/month, and the only payout deduction is a low, sub-5% withdrawal fee when you transfer earnings out, below the industry standard.
The whole network lives in one app.
iKonX puts every side of the music business in your pocket. Artists set their own price and keep 100% of it · iKonX takes 0% platform commission. Browse, message, and book straight from the app.
How to price a video shoutout, step by step
- Set a personal base price you would be happy to fill all day. If you would be annoyed doing five of them in a row, the price is too low. That feeling is the real test, not a spreadsheet.
- Add a business tier and say so out loud. Any clip a company uses to sell something is a commercial license, not a gift, and it prices several times the personal rate.
- Add a rush fee for fast turnarounds. Under 48 hours costs extra. It jumps the queue and eats an evening, so it is priced like it does.
- Publish the price where buyers can see it. A public price on a verified artist page ends the haggling and filters out the people who were never going to pay.
- Take the payment before you film. Nobody chases money for a video that is already on the buyer's phone. Payment first is the whole discipline.
- Raise it when the queue stays full. A backlog at a low price is money you already earned and left behind. On iKonX you edit the number yourself and keep 100 percent of the new one.
What a shoutout price actually leaves in your pocket
| Where you sell the shoutout | What comes out of your price | Who sets the price |
|---|---|---|
| iKonX (verified artist page) | 0% platform commission · you keep 100% of the price you set · the buyer pays a flat 10% on top | You do, and you can change it whenever you want |
| Celebrity shoutout marketplace | A platform commission on every booking, commonly reported around 25% on Cameo | You, inside the platform's rules |
| Payment app link in your DMs | Little or nothing on a friends-and-family transfer, though a goods-and-services payment carries about 2.9% + 0.30 USD on PayPal | You, but you negotiate every single time |
| Free shoutout for exposure | Everything | Whoever asked you for it |
Cameo's talent commission has been widely reported at roughly 25% of the booking price (Cameo published creator resources, 2025). PayPal's goods-and-services fee of about 2.9% plus 0.30 USD per US transaction is per PayPal's published US pricing (2025). Marketplace commissions change; check current published pricing before you list anywhere. Shoutout prices themselves vary enormously by audience size, so treat any figure as a range and not a quote. The only fixed claim here is the iKonX model: the artist keeps 100% of the price they set, iKonX takes 0% platform commission, and the buyer pays a flat 10% on top. iKonX is free to download and explore, full access to paid features is a flat $9.99/month, and the only payout deduction is a low, sub-5% withdrawal fee when you transfer earnings out, below the industry standard.
Verified artists, real profiles
Shoutout pricing FAQ
How much should a new artist charge for a video shoutout?
Start at a price a real fan would happily pay for a personal moment, often in the low tens of dollars when your following is small, and raise it the moment your queue stays full. The first price is a starting line, not a verdict on your worth.
Should I charge more for a business shoutout?
Yes, several times more. A company using your clip to sell something is buying a marketing asset and a commercial license, not a gift. Same sixty seconds of footage, completely different purchase.
Do I have to lower my price if nobody buys?
Not first. Check whether the price is even visible and whether the people seeing it are actually your fans. A price nobody can find is not a price problem, it is a distribution problem.
Does iKonX take a percentage of my shoutout price?
No. You keep 100 percent of the price you set and iKonX takes 0 percent platform commission. The buyer pays a flat 10 percent on top, and the only payout deduction is a low, sub-5 percent withdrawal fee when you transfer earnings out, below the industry standard.
Explore the connected sides of the network
Built for the working artist.
Publish your shoutout price, get paid before you film, and keep 100 percent of it. Download iKonX.
DOWNLOAD THE FREE PDF TODAY:
Indie Feature Pricing Cheat-Sheet
What to charge for a feature verse with no following · the price math, plainly.
Get the free PDF ->