I spent over 25 years in music, film, marketing, and entertainment. I worked on projects viewed billions of times, produced an award-winning film, and worked alongside some of the biggest names in the business. And after all of that, one thing kept bothering me. I kept watching incredibly talented artists lose. Not because they were not good enough. Because nobody ever taught them the business.
Nobody handed them the blueprint. Nobody explained how opportunities are actually created.
Nobody connected the dots between artists, producers, venues, sponsors, podcasts, managers, labels, and fans. The people inside the rooms learned how it all works. Almost nobody bothers to draw it for the artists on the outside. So I decided to build what I wish existed when I started.
Young creative. Music, film, entertainment, marketing. Years of learning the craft and shooting whatever I could to earn the room.
Major artists. Major brands. Billions of views. Award-winning projects. Time inside the rooms most artists never get into, from Beyonce's Parkwood to consecutive Enrique Iglesias videos to an SXSW Audience Award film.
Watching talented people lose. Watching artists disappear. Watching opportunities get missed by the people who deserved them most.
Nobody teaches the business. Nobody explains the ecosystem. Nobody connects the industry. The gap was never talent. It was access and understanding.
The free Playbook. The 30-Day Artist Hustle. The automations. The Game Plan. And iKonX. Not another music app. An ecosystem built so artists stop guessing and start building real careers.
Not as a flex. As evidence that I have actually been in the rooms.
Music videos with Beyonce, Enrique Iglesias, Lil Wayne, Chloe x Halle, Paloma Faith and Sean Paul. Executive producer on the SXSW Audience Award winning film "Bitch Ass." Built my own VR software and ran the number one virtual-tour company in the US, working with Live Nation, SBE, Wynn, Caesars, House of Blues, and Gordon Ramsay's venues. Then I taught myself to build and wrote the entire iKonX app solo. I did not study this industry from the outside. I lived inside it.