The Music & Entertainment Playbook

Over 25 years in the industry, distilled into one guide for independent artists: how the business behind the music actually works, and how to stop guessing.

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From Shane Brown, founder of iKonX

What's inside

How the money actually moves: royalties, splits, advances, and the fees nobody explains
Releasing with intent: the rollout most independent artists skip
Building a fanbase you own, not one you rent from an algorithm
The business systems that separate hobby artists from working ones
Where iKonX fits, and how to put it to work for you

After 25+ years in music, film, marketing, and entertainment, I learned talent is rarely the problem. Artists were never taught the business. Everything inside iKonX was built to change that.

Worked with Beyonce · Enrique Iglesias · Lil Wayne · Chloe x Halle · SXSW Audience Award · Live Nation · 7B+ views · live in 175+ countries

See the work, the videos and the press →